Your Leadership Branding
Leadership branding sounds like yet another fad.
But there are many leaders who have used their leadership voice or brand to promote the cause or objective that they are supporting. Some great examples: the Beatles (all you need is love), Al Gore, Ghandi, Aung San Suu Kyi, Nelson Mandela, Oprah, Olivia Newton-John, Bill Gates…
Who we are and what we stand for influences our success as leaders.
5 ways to build your leadership brand are:
1. Identify what your story is and find places to tell that story
Create your personal positioning statement and the story that goes with it. You may feel uncomfortable about this initially but telling a credible story about you is particularly important in ensuring that a program of change is effective. The Center for Creative Leadership talks about the importance of you as a leader telling your story during change and building trust with the people you’re leading. People need to know who you are to trust you.
2. Build your personal position statement
I’m____________________________________(always helps to tell people your name)
What’s important to me is__________________(reflects your values)
Where I’ve come from is___________________(tells people where you come from)
How I’d like to work with you is______________(creates certainty about how you’re going to work)
Ways you can connect with me are___________(call, email, visit etc)
Continue to tell your story often and in many forums – until you’re sick of hearing it.
3. Decide your goals for communicating
It’s important as a leader to identify your communication goals. Successful leaders never go into meetings and situations without identifying what they want to achieve, who they will be communicating with and what communication style will be most effective.
Practical actions you can take are:
- Before going into a meeting, spending 5 minutes reflecting on what you want to communicate and what goals you want to achieve
- Take 5 minutes in each meeting to reinforce your vision for the area
- Speak up! About your team’s or group’s achievements and goals in meetings, presentations and in discussions with peers.
4. Be yourself—and let your personality shine.
You are unique. In a branding sense you can’t be copied. So tell people about you, your values, your vision, your goals, your dreams.
5. Measure your impact
Find a mentor and trusted advisors who can give you honest feedback on your behaviour, effectiveness and leadership from different perspectives.